Thursday, March 25, 2010

The sun is setting on an old friend

In October 2008, I had the need for a website to let the world know that I had broadforks for sale. Knowing nothing about the 'World of Websites,' I called in a pro.

Tashai Lovington got that call and designed the website that I have used since then. My instructions were simple; I wanted a single page website linked to paypal, and I wanted it to be as simple as a kid's lemonade stand. We sat down at a table at Sjolinds in Mt. Horeb, Wisconsin, had coffee and chocolate, and hashed out the details.

Tashai is an independent filmmaker, partnered with Robert Lughai, and their company is called Tarazod Films. We met several year ago when they were filming Mad City Chickens. Our chicken story was featured in their film, and in that process, I got to know an amazingly talented and artistic couple.

The first call I made when I figured out I needed a website was to Tashai. I told her that I trusted her implicitly, and that she could do anything artistically that she wanted to with the website. If you have seen the original website, you know I did the right thing. Her artwork was wonderful, and that little website impressed a lot of you enough to purchase a broadfork from me.

Thank you, Tashai. It worked.

There's a new site coming, Broadforkers! It'll be up and running in a day or so, and like our gardens, it'll be continually growing and changing, and providing us with more than we would have ever dreamed. I'll miss the old one and it's simplicity, but I am finding that I have a lot more to say, and I need more room to say it.

From very humble beginnings, this little company has begun to take root in the rocky soil of the stormy US economy. It's working out because I have chosen to give you your money's worth, and you have chosen to shop for the best. It's the way business ought to be done, and it's the way it will always happen here.

I am deeply grateful for each of you. Without you none of this would have been possible. The business has grown to the point that I needed a second pair of hands to help me with production. I chose the most capable hands I knew, and they happened to be attached to my wife, Karen. She has built the new website, and is the 'soil scientist' on staff. She now does all the handle work, fitting and finishing each and every select ash handle that goes out the door.

Now I have to say that four hands touch your broadfork before yours touch it. Four very grateful hands.

Good soil to you all.